3 Ways IROs Are Expanding Their Reach Beyond Wall Street
Today’s investor communications go far beyond the earnings call and press release.
The smartest IROs are playing the surround sound game. They repeat their message across different platforms like LinkedIn, X, YouTube, podcasts, and investor platforms like Say Technologies. They also deliver it in different formats like video, audio, visual posts, and verified shareholder Q&A.
Why?
Because not everyone tunes in the same way. Some people like video. Some prefer social posts. Some want to hear directly from leadership. In today’s noisy, distracted world, repeating the message in multiple places helps it stick.
Here are 3 ways companies are doing just that.
1. Extending the Story Beyond the Call With Candid Video and Podcast Recaps
We’re seeing more leaders show up right after earnings, not just on the call, but on social video and podcasts.
Executives like Harley Finkelstein (Shopify), Jon Gray (Blackstone), Brian Niccol (Starbucks), and Vlad Tenev (Robinhood) are posting quick, personal video updates. These videos share highlights and reinforce the story in a way that feels human and memorable.
We’re also seeing execs appear on podcasts to go deeper. For example, Zoetis CFO Wetteny Joseph joined the After Earnings podcast just hours after their earnings call to unpack their innovation priorities in pet health.
These channels carry the message further. They help reach employees, future hires, and the broader market, not just investors.
For IROs: Break through the post-earnings noise. Help your CEO show up personally on social or a podcast to reinforce the story beyond official channels.
2. Giving Retail Investors a Real Voice in Earnings Q&A
Retail investors have traditionally been shut out of earnings Q&A.
But platforms like Say Technologies are changing that.
Companies like Tesla, Robinhood, and Affirm now let verified shareholders submit and vote on questions before earnings. This gives retail investors a real seat at the table alongside institutional holders.
It is a simple, inclusive way to expand shareholder engagement and surface what matters most to a broader base of investors.
For IROs: If retail investors are part of your story, invite their questions and bring their voice into the earnings conversation.
3. Turning Financial Highlights Into Social-Friendly, Visual Content
We’re seeing more companies bring their earnings story to social media. But they aren’t just posting press releases. e.l.f. Beauty, Spotify, and Cava are using scroll-friendly graphics, infographics, and short videos to spotlight key metrics and business momentum on LinkedIn and X.
These nugget-sized posts make it easy to reach employees, future hires, and the broader market. These are people who may never read a press release or listen to an earnings call.
For IROs: Repackage your earnings story into snackable, visual content. Simple graphics or short videos help you meet people on social, in a format they will actually engage with.
Bottom Line
Getting your story heard today takes more than one channel or format.
The companies that stand out are the ones that make their message personal, human, and easy to consume. They repeat it in all the right places.
That is the real power of meeting people where they are.
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