Quarterly Earnings Presentation Design
Earnings presentation design isn’t just about getting the numbers right. These presentations are about delivering a story that compellingly conveys your business performance.
And while data will always be central to Earnings slides, you can’t forget the story you’re trying to tell. Structuring your deck around a narrative makes it easier to contextualize your performance—especially during the ‘not-so-good’ times.
What makes a good Earnings presentation design?
You need something flexible enough to accommodate a mix of data and story. It must also be easily adaptable to reflect changing performance stats each quarter.
At Outkreate, we’ll work with you to design an enduring, versatile Earnings presentation that gives Management many ways to use your deck. Whether you want to refer to slides during Earnings calls or create a leave-behind for analysts and investors, we’ve got you covered.
Ready for an Earnings deck that works? Book an introductory call—or keep reading.
IROs at Major Public Companies
What Makes a Great Earnings Deck?
Here’s what the most successful Earnings decks focus on.
Earnings decks need structure and narrative. A compelling story holds your reader’s attention and helps put your numbers into context. Your Earnings presentation design should also be adaptable to quarterly earnings presentations.
A Balanced Approach to Data
Earnings slides are typically “quant-heavy”—loaded down with numbers. But even in these situations, use a balance of clear headlines and smart data-visualization practices to make things easy to digest for your audiences.
Clear Slides, Short Deck
Your audience wants to understand your past quarter’s performance and know where you’re headed. Focus on the numbers that tell the story instead of diluting your message with less important details. Talk about long-term strategy in an Appendix, a separate fact sheet, or a dedicated “Investor Overview” presentation.
How an Earnings Presentation Benefits from Great Design
Effective design doesn’t just improve your presentation—it also enhances communication with investors and, ultimately, supports your company’s financial performance.
A well-designed Earnings presentation makes it easier for analysts and investors to understand the information you’re presenting. It also sends the message that you care about shareholder communication.
An adaptable Earnings presentation design helps you keep your slides consistent over time, making it easier for readers to compare results from different decks.cccccx
An earnings deck that aligns with your company’s brand identity can reinforce your brand image and strengthen your reputation with investors and analysts.
From Our Valued Clients
"OUTKREATE redesigned ITT’s earnings release and 2022 investor day presentations. They created a modern, minimalist style for the presentation that matched the simple style our CEO desired. Our stakeholders were impressed by the sleek design and clear messaging. We have since deployed the new look throughout our IR materials. Highly recommend the OUTKREATE team."
"Verra Mobility engaged Outkreate for our July 2022 Investor Day and we were incredibly pleased with the results. Outkreate delivered a visually appealing presentation that was highly effective at telling our story. Beyond design expertise, they brought strong business acumen and strategic thinking. Process was efficient and required very little oversight."
"For AWI’s 2022 Investor Day, OUTKREATE delivered slides that were clear and visually engaging, and successfully communicated to our audiences. With OUTKREATE doing the heavy-lifting on slide-design, my small team was able to work on higher-value tasks -- resulting in a successful Investor Day."
Common Earnings Presentation Design Mistakes
It’s easy to focus on the wrong areas when designing an Earnings deck.
Here are some common Earnings presentation design mistakes.
Most Earnings presentations have no structure. They’re a mix of standalone charts and graphs—with few cues to help the audience follow along. This jumble makes it easy for your message to get lost.
A “Key Messages” slide that provides last quarter’s highlights at the beginning of your presentation is critical. This slide helps set the stage for the rest of your presentation, telling the audience what to pay attention to as you move through the rest of the slides.
Remember—less is more. It can be tempting to pack your slides with information and fire it out to investors and analysts after an Earnings call. Instead, focus on the fewer, bigger, better messages.
Learn More About How We Create Impactful Investor Presentations
To view samples of our Earnings presentation designs and learn more about how we work, download the OUTKREATE IR Solutions Deck.
How Outkreate Works with Clients
We’ll discuss any issues you’re having with your Earnings slides. Then we typically move through these stages.
To help you most effectively, we need to understand your situation. We’ll ask about your goals for your Earnings presentations and which key messages you want to convey. We’ll also dive into the common questions you’re getting from analysts, and talk about any issues you’ve been having as you build out your Earnings slides.
Next, we’ll build out your Key Messages slide. This cornerstone slide sets the tone and messaging for the rest of the presentation. As a part of this process, we’ll recommend a flow and structure for the whole deck.
As presentation specialists, we can optimize each aspect of your Earnings presentation design to maximize its impact. We know exactly how to turn data-heavy slides into visually engaging, human-centered designs.
Earnings Presentation Case Study
We designed an upgraded Earnings presentation for a global manufacturing leader. They wanted to upgrade the look of their slide decks ahead of an upcoming Investor Day event.
Do You Want to Create More Impact on Your Next Earnings Call?
To upgrade your high-stakes Investor materials, request an OUTKREATE Presentation Assessment. This consultation is exclusively for Public Company IROs attending the 2023 NIRI Conference.
We’ll walk through your investor deck in a complimentary 45-minute call. You’ll get objective, actionable feedback that will help you communicate your message more effectively.