Case Study: The Campbell's Company 2024 Investor Day
Announcing a Brand New Campbell’s to the Investor Community
The Campbell’s Company, with beloved brands like Campbell’s Soup, Rao’s, Goldfish, and Pepperidge Farm, generated over $9B in revenue in 2023.
With a bold vision to “Set The Standard” in the food industry and a proposed name change 155 years in the making, Campbell’s engaged us to bring their 2024 Investor Day presentation to life at Nasdaq Marketsite in New York City.
Project Overview
CLIENT
Project
FY 2025 Investor Day,
October 2024
Attended by
150+ analysts and investors (in-person and virtually)
Presentation details
Key Presentation Sections & Presenters
A four-section, 160-slide PowerPoint deck broken up into four distinct but cohesive interrelated sections:
- CEO Section: Opening Remarks, Overview, and Strategic Vision
- Snacking Section: The EVP shared updates and the strategic vision
- Meals & Beverages Section: The EVP shared updates and the strategic vision
- CFO Section: The CFO shared long-term outlook
Project Duration
16+ Weeks
# of Money Slides
150+ Slides
What We Did
Campbell’s tapped our white-glove end-to-end presentation design service. We crafted a fresh, modern visual theme and meticulously refined each slide to ensure messaging clarity, helping presenters connect effectively with their audience.
The result: A coherent, visually engaging story that resonated strongly with their investors.
The Situation: Campbell’s at a Pivotal Moment
Campbell’s found itself at a pivotal juncture. Shifting consumer habits, combined with the acquisition of the highly-regarded Rao’s brand from Sovos, had strengthened its Meals business. Additionally, Campbell’s had built a strong track record of executing with precision and consistently meeting its guidance. With these elements in place, the company was ready to reposition its investor value proposition—and Investor Day would serve as the ideal platform to bring that story to life.
Our Opportunity: Bringing a New Campbell’s to Life
Investor Day was more than an update; it was a chance to redefine Campbell’s story, debuting a bold new vision, strategy, and long-term targets. Grounded in consumer insights and key CPG trends like GLP-1, eCommerce, and the rise of in-home cooking, the story needed to be visual, bold, and compelling. To bring this to life, Campbell’s partnered with OUTKREATE for our presentation expertise in investor relations, and for our domain knowledge of the CPG industry.
The image below shows Campbell’s presentation style from their previous Investor Day in FY 2022. Our opportunity was to build on this foundation while elevating the visual style to reflect a fresh, modern Campbell’s.
Our Solution
1. Bold Style Reinvention
We delivered a bold, cohesive style that transformed Campbell’s traditional look. The striking, visually dynamic aesthetic integrated rich colors, powerful headlines, and clear messaging. From this fresh design language, we crafted a presentation that was both compelling and concise, creating a strong new visual identity for Campbell’s investor communications.
2. High-Touch Creative Direction and Extensive Project Management
Our Creative Lead, Scott Latyn, provided hands-on, white-glove support, effectively operating as part of Campbell’s extended team. Collaborating closely with the CIRO and senior leadership, we refined every detail—from animations to slide transitions—to bring each presenter’s vision to life.
We coordinated seamlessly across four key teams (CEO, CFO, both business segments, and over 12 senior executives) to streamline the process and reduce stress for the CIRO.
3. On-Site Support at NASDAQ for a Flawless Event
In the final week leading up to Investor Day at the NASDAQ venue, our Creative Lead was on-site to conduct technical dry runs, ensuring seamless AV integration and troubleshooting any issues in advance.
We also provided hands-on support during live rehearsals with Campbell’s leadership, making real-time adjustments as needed. This proactive approach allowed presenters to focus on their message with confidence, underscoring OUTKREATE’s commitment to a smooth, stress-free Investor Day experience.
Presentation Highlights: How we approached each Presenter and their Content
CEO Section
CEO’s Visionary Kickoff
For CEO Mark Clouse’s extensive portion, we designed engaging and dynamic transitions to transform complex messaging into a well-paced, audience-friendly presentation. This approach helped the CEO make a strong opening statement and set an inspiring tone for the day.
Business Segments
Distinct yet Unified: Snacks & Meals & Beverages
The Snacks and Meals & Beverages sections required distinct visual identities that still felt cohesive. By using Campbell’s internal color identifiers (orange for Snacks, red for Meals & Beverages) and consistent data layouts, we created clear narratives for each division while maintaining brand unity.
CFO Section
Data-Driven Clarity in the CFO’s Long-Term Outlook
For the CFO’s presentation, we crafted clear, scannable data visualization suited for analysts, with a neutral color scheme that de-emphasized red to keep financial data digestible and memorable. This section supported the CFO in delivering complex information with simplicity and impact.
The Results: A "Cohesive", Well-Received Investor Day
Our Creative Lead attended the event in person, gaining valuable firsthand insights. Each speaker delivered their message with clarity, and the presentation was well-received by attendees. After the event, Campbell’s CIRO reached out to share positive feedback from both her internal team and the investors and analysts present. A common compliment was that the presentation felt exceptionally “cohesive”—a testament to the strong alignment in messaging and design.
Learn more about OUTKREATE’s Investor Relations Solutions
We help Investor Relations teams to ELEVATE presentations for any occasion – be it your Investor Day, General Overview, Quarterly Earnings, Investor Conferences, ESG Updates.
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