Case Study:
How Armstrong Sharpened Its Investor Narrative
Project Overview
CLIENT
Project
Investor Overview Presentation,
Aug 2024
Project Duration
5-6 weeks
The Opportunity
Armstrong’s Investor Overview Presentation had evolved through incremental updates. It was current, but the story had become less cohesive. Like many IROs, their team found that each revision chipped away at the structure, making the narrative harder to follow.
The company’s stock had been performing well, and investor sentiment was positive. But to keep that momentum, they needed a clear, compelling investment case that reinforced confidence.
They turned to us for a fresh perspective—refining the story, sharpening the structure, and elevating the visuals to make their investment thesis resonate with both investors and employees.
The Solution
Armstrong’s leadership recognized the importance of presenting their investment story in a way that addressed investor priorities while being memorable and easy to follow. Guided by our go-to six factors checklist, here’s what we did together.
Enhanced Narrative and Structure:
We structured the presentation around a clear “Why Invest in AWI” framework—organizing it into four compelling themes that highlighted Armstrong’s key strengths. This approach ensured a logical, investor-focused flow aligned with the company’s core value drivers.
Enhanced Content:
Working closely with the IR team, we doubled-clicked on the themes that matter most to investors—macro and industry trends, Armstrong’s moat, and execution track record. We ensured these elements were woven into a cohesive story, covering everything from innovation and M&A to financial performance and capital allocation.
Enhanced Design:
Investors process a lot of information quickly, so clarity is key. We elevated the design to ensure the story was easy to absorb—aligning it with Armstrong’s updated brand identity. Clean layouts, smart data visualizations, and bold visuals made the content more engaging and visually compelling.
The Results
Armstrong’s leadership embraced the updates, and the presentation has been a success—not just with investors, but also with management and employees. We recently checked in with the Armstrong IR team, and the deck has helped align internal teams while reinforcing the company’s strategy externally.
It’s a reminder that a strong investor presentation doesn’t just speak to investors—it also sharpens the company’s own story.
Learn more about OUTKREATE’s Investor Relations Solutions
We help Investor Relations teams to ELEVATE presentations for any occasion – be it your Investor Day, General Overview, Quarterly Earnings, Investor Conferences, ESG Updates.
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