Case Study: Linamar’s Earnings Presentation
How Linamar Streamlined Their Earnings: Shorter Remarks, Sharper Content, Greater Impact
Project Overview
CLIENT
Project
Q3 2024 Earnings Presentation,
Oct 2024
Attended by
Analysts and investors attending the call virtually
Project Duration
4-5 weeks
The Opportunity
A recent perception study, combined with a leadership transition, highlighted an opportunity for Linamar to improve its earnings communications.
Linda Hasenfratz, Linamar’s Executive Chair, addressed this directly as she opened the Q3 2024 earnings call:
“I’m going to start us off with some highlights and strategic updates, but you’ll notice that our slides look different tonight. We’ve spent the last six months trying to make our communications with shareholders better and more straightforward. I want to thank everyone who gave us feedback—it was really helpful. Because of your input, we’ve made our presentation shorter and more focused on the key information about our results this quarter…”
Streamlining Linamar's Earnings: Shorter, More Focused, and Clearer Earnings Communications
Streamlining the Flow for Clarity
We started by rethinking the purpose, agenda, and structure. Using our earnings framework and insights from the perception study, we simplified the agenda to ensure a logical, straightforward flow. Clear roles for the Executive Chair, CEO, and CFO eliminated redundancy while ensuring key messages were delivered effectively.
Highlighting What Matters Most
In collaboration with the IR team, we refined the presentation, reducing it from 25–30+ slides to about 15 highly focused “money slides” that spotlighted the most critical information for analysts and investors.
Modernizing the Deck for Simplicity and Impact
We transformed Linamar’s earnings deck with a fresh, modern visual style that replaced its earlier, less polished design. Clean fonts, dynamic imagery, and advanced data visualization techniques elevated the presentation into a more professional and visually impactful tool.
By streamlining slide content, we helped presenters move away from reading off slides, enabling them to deliver compelling voice overs instead. The refreshed slides made complex information easier to grasp while keeping the audience visually engaged.
Prepared remarks were reduced to 23 minutes—about 30% shorter than the average of the last three calls—thanks to a streamlined agenda and focused slide content. This concise approach made Linamar’s call and materials more engaging and effective for its audience.
To sustain this success, we provided a narrative framework and a library of slides, equipping Linamar with the tools to deliver consistently concise and impactful earnings communications moving forward.
Learn more about OUTKREATE’s Investor Relations Solutions
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