Case Study:
How Linamar Streamlined Their Earnings: Shorter Remarks, Sharper Content, Greater Impact
Project Overview
CLIENT
Project
Q3 2024 Earnings Presentation,
Oct 2024
Attended by
Analysts and investors attending the call virtually
Project Duration
4-5 weeks
The Opportunity
A recent perception study, combined with a leadership transition, highlighted an opportunity for Linamar to improve its earnings communications.
Linda Hasenfratz, Linamar’s Executive Chair, addressed this directly as she opened the Q3 2024 earnings call:
“I’m going to start us off with some highlights and strategic updates, but you’ll notice that our slides look different tonight. We’ve spent the last six months trying to make our communications with shareholders better and more straightforward. I want to thank everyone who gave us feedback—it was really helpful. Because of your input, we’ve made our presentation shorter and more focused on the key information about our results this quarter…”
The Solution: Shorter, More Focused, and Clearer Earnings Communications
Together, the Linamar IR team and OUTKREATE dove deep into understanding the task at hand, and implemented a series of strategic improvements.
Narrative Enhancements:
We started by rethinking the purpose, and designed the agenda accordingly. Leveraging our earnings framework and insights from the perception study, we simplified the structure to ensure a logical, straightforward narrative. Clear roles for the Executive Chair, CEO, and CFO eliminated redundancy while ensuring key messages were delivered effectively.
Content Enhancements:
The Linamar IR team led the charge in streamlining the presentation content, starting with a thorough evaluation to identify the most critical information and insights to highlight. They cut unnecessary details, eliminated repetition, and simplified what remained, ensuring the content was sharp and focused.
OUTKREATE consulted with them early in the process and helped turn their vision into reality by translating their refined content into clear, visual slides. This collaboration reduced the deck from 25+ slides to just 15 highly focused “money slides,” delivering the essential messages analysts and investors needed most.
Design Enhancements:
We gave Linamar’s earnings deck a fresh, modern design that brought new life to their materials. Clean fonts, strategic use of brand colors, dynamic imagery, and advanced data visualization techniques elevated the presentation into a polished and professional tool.
By simplifying slide content, we helped presenters move away from reading off slides, empowering them to deliver compelling voiceovers instead. The enhanced presentation made complex information easier to grasp while keeping it engaging and visually appealing.
Prepared remarks were reduced to 23 minutes—about 30% shorter than the average of the last three calls—thanks to a streamlined agenda and focused slide content. This concise approach made Linamar’s call and materials more engaging and effective for its audience.
To sustain this success, we provided a narrative framework and a library of slides, equipping Linamar with the tools to deliver consistently concise and impactful earnings communications moving forward.
Learn more about OUTKREATE’s Investor Relations Solutions
We help Investor Relations teams to ELEVATE presentations for any occasion – be it your Investor Day, General Overview, Quarterly Earnings, Investor Conferences, ESG Updates.
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