How We’re Helping Category, Insights & Sales Leaders in 2025
Most weeks, we focus on sharing useful content. But every now and then, we take a moment to talk about how we work with Category, Insights, and Sales leaders and how we can support you in 2025.
We essentially do four things for CPG teams:
1. Done-for-you Presentations. We craft high-stakes, retailer-facing decks for Top-to-Tops, JBPs, Line Reviews, Innovation Launches, and more. We equip your team with a compelling story and polished deck, ensuring you command the room and win customer buy-in.
2. Training & Workshops. We use real-world CPG business examples and tools to train Category, Insights, and Sales teams. They learn to craft stronger narratives, sharpen storytelling, and build better presentations to influence retailers more effectively.
3. Presentation Toolkits. For large teams, we create PPT toolkits that standardize messaging, streamline workflows, and make presentation-building faster and easier.
4. Content & Free Resources. We share a bi-weekly newsletter with practical ideas, a blog with tips, strategies, and real-world examples, and tools and templates to improve key retailer touchpoints.
Here’s a bit more on each.
1. Done-for-You Retailer-facing Presentation Services
The Core of What We Do
Retailers don’t need more slides. They need a clear, retailer-first story that makes the opportunity impossible to ignore.
We simplify complex ideas, structure messaging around retailer priorities, and design visuals that bring the pitch to life. The result is a presentation that’s easy to follow, compelling to hear, and effortless to deliver, even for a junior team member.
We support CPG teams across various retailer-facing communications, but these three presentation types are the most sought after:
A. Top-to-Top Meetings
When clients bring us in:
When the stakes are high, the conversation must be sharp, focused, and retailer-first.
Clients call us when past meetings miss the mark, the narrative needs a reset, or they need objective outside eyes to ensure the story is category / retailer focused.
How we help:
We craft a clear, structured story that makes the “joint business” opportunity obvious to the retailer. Via design, we incorporate necessary “sizzle” to drive excitement at the meeting.
B. Innovation Selling Stories
When clients bring us in:
Retailers don’t want just a product pitch. They need a reason to believe. Most sell-in decks focus too much on features and not enough on retailer value.
Teams call us when their story isn’t landing or when retailers push back on yet another “me-too” launch.
How we help:
We shift the focus from the product to the retailer. What problem does it solve? What shopper behavior is changing? Why does it deserve shelf space?
Rather than overwhelming them with data, we craft a clear, retailer-first case that makes the decision easy.
C. Strategic Sales Initiatives
When clients bring us in:
Some bets go beyond a single product launch. Repositioning a portfolio, expanding a category, or securing long-term shelf space requires a bigger conversation.
These moments need a compelling story. Not a cluttered deck. Not a flood of details.
How we help:
We turn complex sales initiatives into category-first, data-driven stories that drive action.
By making the opportunity objective and win-win, we increase odds of success with customers.
2. Training for CPG Teams
The goal: Equip your teams to build, share, and deliver presentations that communicate their asks strategically and win customer buy-in.
How we help: We train teams of 5 to 150+ on how to craft a clear narrative, translate it into a compelling slide deck, and present it with impact—ensuring stronger retailer conversations.
3. Presentation Toolkits for CPG Teams
The goal: Help your teams create retailer presentations that are clear, consistent, and built to drive action.
How we help: We develop presentation toolkits that enable teams to:
- Maintain a unified story across customer meetings, ensuring messaging stays consistent across retailers and teams.
- Build retailer decks faster with plug-and-play templates instead of reinventing slides for every meeting.
- Give teams a best-in-class slide and asset library. Making it easier to create high-impact presentations without starting from scratch.
With storytelling frameworks, flexible master slides, and a centralized assets library, our toolkits help CPG teams focus on what really matters: winning with retailers.
4. Content & Free Resources
Not every CPG team needs an expert Presentation Agency, but every team benefits from better retailer-facing storytelling. That’s why we share:
Bi-weekly newsletters with practical ideas to sharpen your retailer presentations.
CatMan & Insights Articles—organized by topic so you can find what you need, fast.
Tools & Frameworks to improve broker engagement, sharpen retailer conversations, and save time on presentation prep.
Appreciate Your Time
Thanks for reading. If you want to chat about improving your retailer presentations or explore tools to make deck-building faster, let’s connect. You can grab time on our calendar or simply email us at [email protected].
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How does your Presentation measure up?
Do you have a major event or a high-stakes meeting coming up? Do you need a sharp narrative and bold design?
Let's connect and we can take a closer look at your presentations. We'll share with you actionable ideas along with real examples that you can apply to improve odds of success.