What is your ‘doorknob’ for investors?
James Freeman, founder of Blue Bottle (a specialty coffee roaster, now owned by Nestlé), once shared how he fixated on every detail in his cafes. He obsessed over doorknobs, the first touch customers made, and even how light hit a coffee cup. It wasn’t just about coffee; it was about creating an entire experience.
That got us thinking — what’s the IRO equivalent of that doorknob? Just like James focused on the first impression for customers walking into his cafes, IROs have their own ‘doorknobs’—those crucial first touchpoints that shape an investor’s experience with your company.
Is it your website, the first place investors visit to learn more? Is it your Investor Presentation, the deck that tells your story before you even meet face-to-face? Or maybe it’s that initial email exchange, or even your email signature? These are the kinds of details that sometimes slip through the cracks, but they often add up—and ultimately define how investors perceive and engage with your company.
How are you approaching those crucial first touchpoints with your potential investors?
OUTKREATE transforms Investor Presentations for Public Company IROs. We enhance narrative, content, and design to help you achieve your IR goals.
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