How We Help Insights and Sales Leaders Deliver High-Stakes Presentations that Move the Needle
In most articles, we share thought leadership to help you show up stronger in front of retailers and internal stakeholders.
Once in a while, we zoom out and share how we help CPG teams like yours through our services.
This is that edition, framed as a few FAQs.
"What Do You Do Actually?"
We help Sales, Insights, and Category leaders deliver high-stakes presentations that drive alignment, action, and growth.
Here’s how we typically help:
- Build presentations from scratch
- Strengthen message and structure
- Refine content for clarity and persuasion
- Elevate visual design for impact and polish
We support:
- Top-to-Top and Joint Business Plan meetings
- Innovation Selling Stories
- Strategic Retail Initiatives
- QBRs, AOP, Strat Plan, NSMs
- Internal presentations to senior leadership
“We brought OUTKREATE in for a critical Top-to-Top with a large grocery customer. They built the story from scratch and elevated the visuals. The presentation landed well and set us up for growth.”
~ Kayla Ward, Brand Manager, FrieslandCampina
“What Kind of Results Do You Deliver?”
We build presentations, but what we really deliver is “alignment” that you’re seeking from your audience. Here are three examples:
A. Turning Around a High-Stakes Top-to-Top
A global dairy brand had a fragile relationship with a national grocer and was on the verge of losing key SKUs. We built the full T2T deck from scratch, focusing on helping the retailer regain category share.
Result: The meeting rebuilt trust, aligned on a multi-year JBP, and unlocked $10M+ in incr. sales.
B. Powering a $100M Innovation Launch
A snack brand needed a story to match their big launch goals. We created a shopper-first narrative to empower 100+ account execs.
Result: The product secured shelf space and is on track to exceed its year-1 launch goals.
C. Simplifying a Complex Space Story
A modern food brand had smart space recos, but the story was confusing. We simplified the narrative, backed it with data, and framed it around mutual value.
Result: Two major retailers approved and are moving forward with the recommendations.
🚀Results we’ve driven for CPG teams [See more.]
“Do You Offer Training?”
Yes. We build custom presentation training programs tailored to Sales and Insights teams.
We teach practical frameworks like SCQA, visual storytelling principles, and slide-building techniques, using real examples from your business.
We’ve trained teams ranging from 10 to 300 people.
“OUTKREATE helped us build a presentation training program rooted in storytelling, audience relevance, and strong design. It elevated how our teams communicate, strengthened retailer relationships, and continues to drive better results.”
~ Lucia Maschler Barnes, Manager, CatMan Training, The Hershey Co.
“Can You Help Us Work Faster?”
Yes. We build PPT Time-Saver Toolkits, i.e., custom slide libraries and templates that help teams move quicker and build stronger decks.
These toolkits include:
- Story structures tailored to your use cases
- Plug-and-play slide templates
- On-brand visuals, including charts, product imagery, and icons
Teams using these tools report saving hundreds of hours each year and showing up more consistently in front of customers.
“Since rolling out time-saver toolkits at NSM, we’ve seen stronger meeting prep, sharper storytelling, and more impactful conversations with our retail customers.”
~ Chris Witham, Sr. Dir, Category Strategy and Insights, Nature’s Way
Learn More About OUTKREATE's Sales, CatMan & Insights Solutions
OUTKREATE developes retailer-facing presentations for top CPG Cat Man & Insights teams, equipping them for success — be it Top to Tops, Innovation Selling Stories, Line Reviews & JBPs, and more.
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How does your Presentation measure up?
Do you have a major event or a high-stakes meeting coming up? Do you need a sharp narrative and bold design?
Let's connect and we can take a closer look at your presentations. We'll share with you actionable ideas along with real examples that you can apply to improve odds of success.