How We’re Helping IROs in 2025
Most weeks, we focus on sharing useful content. But every now and then, we take a moment to talk about...
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A Call To Rebrand IRO to Chief Strategic Investor Engagement Officer
By Mark Hayes Business functions are judged not just by their outcomes but by their strategic impact on a company’s...
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A Tech IRO’s Bold Moves to Break the Routine in Investor Comms
A couple of weeks ago at a NIRI event, an IRO said something that stuck with us: “We’re doing it...
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Lessons from Past Presidential Inaugurations for your upcoming Earnings
This week, we’re featuring a well-timed piece from Mark Hayes, Partner at Breakwater Strategy and a trusted voice in the...
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What’s Missing in Your 2025 Investor Deck?
With the year-end rush in full swing, many of you are balancing priorities while gearing up for 2025—a challenge IROs...
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The Real Struggle in IR: Short-Term vs. Long-Term
“The reality is the market judges companies every 90 days, and companies are building great businesses for the long run....
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What is your ‘doorknob’ for investors?
James Freeman, founder of Blue Bottle (a specialty coffee roaster, now owned by Nestlé), once shared how he fixated on...
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A P&G marketer’s nugget for IROs
On a recent episode of How I Built This, Jim Stengel, former P&G CMO, said something that caught our attention....
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The Two-Way Street of IR: Are You Using It?
There’s a common misconception that IROs only take information from within the company and share it with the outside world....
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IROs, ever thought you were a Product Marketer?
“Whether you’re public or about to go public, the role of the IRO is a product marketing role, and your...
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