What is your ‘doorknob’ for investors?

James Freeman, founder of Blue Bottle (a specialty coffee roaster, now owned by Nestlé), once shared how he fixated on every detail in his cafes. He obsessed over doorknobs, the first touch customers made, and even how light hit a coffee cup. It wasn’t just about coffee; it was about...

A P&G marketer’s nugget for IROs

On a recent episode of How I Built This, Jim Stengel, former P&G CMO, said something that caught our attention. Guy Raz: “We are in an era of massive data…I mean, you can measure everything now and increasingly everything more. In your view, do you feel like brands today rely...

The Two-Way Street of IR: Are You Using It?

There’s a common misconception that IROs only take information from within the company and share it with the outside world. Adam Borgatti, SVP of IR and Corporate Development at Aecon Group, offers a different perspective. Here’s some food for thought: “I think too often, IROs feel that they’re a vehicle...

IROs, ever thought you were a Product Marketer?

“Whether you’re public or about to go public, the role of the IRO is a product marketing role, and your product is the equity product.” – Catherine Buan, Head of IR, Asana In today’s investing environment, the role of an Investor Relations Officer (IRO) has evolved to encompass market positioning,...

How we empower IROs with impactful presentations

Our business is built on delivering value to the IR community, knowing that a few of the IROs might hire us when it makes sense. We focus on sharing valuable insights, putting lots of little deposits in the karma bank and making a thoughtful withdrawal at times (like this, hopefully)....

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