What is your ‘doorknob’ for investors?

James Freeman, founder of Blue Bottle (a specialty coffee roaster, now owned by Nestlé), once shared how he fixated on every detail in his cafes. He obsessed over doorknobs, the first touch customers made, and even how light hit a coffee cup. It wasn’t just about coffee; it was about...

A P&G marketer’s nugget for IROs

On a recent episode of How I Built This, Jim Stengel, former P&G CMO, said something that caught our attention. Guy Raz: “We are in an era of massive data…I mean, you can measure everything now and increasingly everything more. In your view, do you feel like brands today rely...

Earnings Made Easy: A Flexible System for IROs

What if you had a library of “perfect” slides to jumpstart your earnings deck each quarter? What if you had an earnings narrative framework that worked every time? What if you could save time on slides and focus on the bigger picture? We’ve turned these “what ifs” into reality with...

The Two-Way Street of IR: Are You Using It?

There’s a common misconception that IROs only take information from within the company and share it with the outside world. Adam Borgatti, SVP of IR and Corporate Development at Aecon Group, offers a different perspective. Here’s some food for thought: “I think too often, IROs feel that they’re a vehicle...

Get a Jumpstart: Low-Risk, High-Value Investor Day Solutions

“Can we walk before we run?” I hear this often from IROs (and I am a big believer in this adage too). We took this to heart and created a way for you to test drive our services for your upcoming Investor Day (ID) presentation. As an IRO, you know...

IROs, ever thought you were a Product Marketer?

“Whether you’re public or about to go public, the role of the IRO is a product marketing role, and your product is the equity product.” – Catherine Buan, Head of IR, Asana In today’s investing environment, the role of an Investor Relations Officer (IRO) has evolved to encompass market positioning,...

Build a Presentation Toolkit to Boost Business Results and Save Time

If you’re part of a Sales, Category Management, or Insights team in the CPG world, you know the immense effort that goes into crafting retailer presentations. Whether it’s launching new products, securing shelf space, or engaging in top-to-top meetings, the stakes are always high. But what if I told you...

Let’s connect at NIRI 2024 Conference

OUTKREATE is a proud sponsor of the 2024 National Investor Relations Institute Conference taking place in San Francisco from June 9-11.   If you’re also attending the NIRI Conference this year, it will be a pleasure to meet you in-person.  Visit us at Booth #406​ We will be located at Booth #406. Stop...

Creating a Selling Story for your new CPG product? Try this.

If you’re a Cat Man, Sales or Brand executive in the CPG space and launching new products, you know how challenging it is to earn a placement on your retailers’ shelves.  Your retail buyer is busy and doesn’t like to be ‘sold’. Instead of pushing your new product, you need...

Showcasing a clear, unified investor narrative with a fresh visual makeover

Situation Sonoco’s last Investor Day in 2021 coincided with the appointment of their current CEO. Since then, big changes have happened in the business: a major acquisition, successful strategy execution, and strengthening of the management team. Seeing these shifts, the IRO felt it was the right time to lay out...

How does your Presentation measure up?

Do you have a major event or a high-stakes meeting coming up? Do you need a sharp narrative and bold design?

Let's connect and we can take a closer look at your presentations. We'll share with you actionable ideas along with real examples that you can apply to improve odds of success.

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