How We Work with Category, Sales, and Insights Teams  on their Highest-Stakes Presentations

Q1 went fast. If it felt like a doozy, you’re not alone. We’re seeing the tough retail environment through our conversations with CPG leaders. Unit growth and value are top of mind. Pricing, promo, and space productivity are under more scrutiny. On our end, it was a busy and fulfilling...

For IROs: Don’t Be the Salad. Be the Best Cherry Tomato.

Brett Feldman, SVP, Treasurer, and Investor Relations at AT&T, spent two decades on the sell side before moving into corporate IR. That dual perspective gives him an unusually clear view of what good IR actually looks like. We recently listened to his conversation on the Winning IR podcast, with Mark...

We Rebuilt FICO’s Earnings Deck. Here’s the Playbook.

Most earnings decks are built as reference documents. The real story lives in the prepared remarks, and the slides just tag along. That means investors are processing your results almost entirely by ear. If they miss something on the call, or skip it altogether, they are left with a deck...

How We Work with IR Teams on Their Highest-Stakes Presentations

IR teams are always preparing for the next important investor moment. That might be earnings, an investor day, a conference, or a regular investor meeting. Whatever the format, the goal is usually the same: tell the company story clearly and make the message land with investors. At OUTKREATE, this is...

New Item Launch Presentations: Lead With the Why, Not the What

For most CPG companies, launching a new product is one of the highest-stakes moments of the year. Months of R&D, consumer testing, and internal alignment have led to this point. And then the meeting with the buyer happens. The sales team walks in and leads with: “We’re thrilled to introduce...

Best of Q4 ‘2025 Earnings: How Companies Are Shaping the Story Beyond the Call

Every quarter, we look at what companies are trying, refining, or doing differently around earnings. This past season, we focused on two tools that are relatively nascent but gaining traction: videos and shareholder letters. Both give companies more control over the narrative, but in different ways. Shareholder letters create more...

The Earnings Presentation Framework That Actually Works

Earnings season just wrapped up. If you’re already thinking about what you’d change for next quarter, this one’s worth reading. Maybe you don’t have a structured earnings presentation yet and want one before the next cycle. Or maybe you have one, but it’s not landing the way you want it...

Before You Commit to an Investor Day: 10 Questions Worth Pressure-Testing

We spend most of our time working with IR teams once the decision to host an Investor Day has already been made, helping shape the agenda, story, and materials that show up in the room. This week, we wanted to share something that sits deliberately upstream of, and alongside, that...

Costco Doesn’t Buy Products. It Buys Reasons.

Many of our CPG clients tell us the same thing: selling into Costco feels different from selling into other retailers. That’s because it is, and it’s worth understanding why. Costco doesn’t evaluate items through traditional category-first logic. It doesn’t respond particularly well to brand ambition, long feature narratives, or clever...

What Investors Actually Look for in Your Equity Story: Insights from BNY’s Global Investor Study

We recently heard Karen Bodner on the Winning IR podcast share findings from a global investor study conducted by BNY. The study surveyed 40 investors representing more than $2 trillion in assets under management. When asked what they wanted to see in equity stories, investors did not ask for innovation...

How does your Presentation measure up?

Do you have a major event or a high-stakes meeting coming up? Do you need a sharp narrative and bold design?

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