CPG Reads: Start Line Reviews With the Buyer’s Problem + Trends from Fancy Food Show

👉 The Retailer Storytelling Corner How to Build Your Line Review Around the Buyer’s Biggest Problem Start with the buyer’s problem, not your products. We recently worked with a CPG team preparing for a high-stakes Line Review with a major retailer. They had a strategic relationship with the buyer and...

The Retail Investor Playbook: What We Learned at NIRI 2026 Conference

At the 2026 NIRI Conference, I attended a session called “Navigating the Rise of Retail Investors” and took notes throughout. The session was moderated by Grant Bartucci from Autonomous Research, with panelists Elizabeth Krutoholow (VP of IR, Tempus AI), Matt Joanou (CEO, Stakeholder Labs), and Zak Mehan (Managing Director, FTI...

What AI-Ready IR Websites Are Starting to Look Like

We don’t build IR websites. But as a team that creates investor storytelling materials, we pay close attention to how that content gets found and used. This topic came up repeatedly at 2026 NIRI Conference, and it is becoming increasingly relevant to the work we do with clients. Ask an...

M&A Announcement Presentation Framework: What Investors Need to See When a Major Deal Goes Live

When a major deal goes live, investors do not have much time to connect the dots. The deal announcement, press release, presentation, and live call often happen within the same narrow window.  So the job is not just to disclose the deal. It is to help investors quickly understand what was bought, why it fits,...

CPG Reads: Selling-in to Costco? Start with their members + Trends from Sweets & Snacks ’26

👉 The Retailer Storytelling Corner Selling-in to Costco? Start with the Member, Not the SKU Many CPG teams tell us the same thing: selling into Costco is different because it doesn’t evaluate items through traditional category-first logic. Its decision-making comes back to two questions: Is this better for our members...

Best of Q1 2026 Earnings: How Companies Are Adapting to Communicate More Effectively

We’re back with our Best of Earnings Season series, this time for Q1 2026. As always, we looked at what companies are trying, refining, or doing differently around earnings communications. This quarter, what stood out was how companies are adapting their formats and channels to reach investors more effectively. Leaders...

CPG Reads: New item launches need more than product features + why “loyal shoppers” may not be enough

This week, we’re continuing the CPG Reads format we started a couple of weeks ago. A few things worth your time: why new item stories need more than product features, how nutrition callouts can be clearer at the shelf, and why “loyal shoppers” may not be as loyal as retailer-facing...

CPG Reads: Inside Grüns’ Costco launch + are you talking to the right person at your retailer?

Hello to our CPG leaders in Category Management, Insights, and Sales. We’re experimenting with a new format this time. Instead of one deep article, we’re sharing a few things that have been on my mind lately: posts, articles, and podcast episodes from across the CPG world that we think are...

Sweets & Snacks Expo Is in Two Weeks. Here Are 3 Resources Worth Your Time

If you’re preparing for Sweets & Snacks Expo, your team is probably deep in the usual work: finalizing launches, confirming meetings, sorting samples, and making sure the booth is ready. Having attended the show before, we know the energy is going to be around leading innovations — new products, flavors,...

Q2 2026 Earnings Season: 3 Resources Worth Your Time

With Q2 earnings approaching, we pulled together three resources that may be useful as you review, refine, and prepare your earnings materials. I. How to Make Your Earnings Story Clearer and Repeatable Using this Four-Part Framework If your earnings presentation has the right content but still feels a bit loose,...

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