Retail Investors Matter. Here’s What IROs Can Do About It

Retail investors are no longer background noise. According to Gallup (2025), 62% of U.S. adults now own stock, the highest share in two decades. At mid-cap firms, small shifts in retail turnout are determining governance outcomes. This trend is global and structural, not cyclical. Mark Hayes, Partner and Head of...

Best of Q3 ’25 Earnings: How IROs Are Amplifying Their Story Beyond the Call

Earlier this year, we looked at how IROs were taking their earnings story beyond the traditional channels of the earnings call and press release. This quarter, we revisited those examples, and added new ones to see what’s evolved. Some leaders are building on what worked. Others are trying something new....

Lessons from a Ferrero Leader on Shaping the Future of Category Management

When we tuned into Bala Gurumoorthy’s recent Kantar podcast, we found ourselves nodding throughout. Bala, VP of Category Management for Ferrero USA, is a long-time client and a trusted friend of OUTKREATE.  His blend of clarity, conviction, and curiosity reminded us why he’s one of the most respected voices in...

When ChatGPT Shapes Reputation: Lessons for IROs from Jen Prosek

We’ve been following Jen Prosek for a while now. Anytime she shows up on a podcast or writes on LinkedIn, we pay attention. She’s the founder and CEO of Prosek Partners, one of the world’s top financial communications firms. Her clients include major private-markets firms and leading public companies. She’s...

Why Every CatMan Leader Needs a Vision Reset and How to Get Started

The CPG world keeps shifting. Volume growth is soft, price growth has plateaued, and retailers are feeling the squeeze. Consumers are cautious, inflation lingers, and even strong manufacturers are running out of pricing power. Retailers expect more from Category Management. They want insights, foresight, and answers that drive category growth....

Getting Your Earnings Presentation Right

If you’re in the middle of earnings prep, this one’s for you. Many IR teams will be building or finalizing their decks in the coming days, and it’s a good time to step back and make sure your presentation tells the right story. An earnings presentation is your chance to...

How to Create a Killer Story for Your Top-to-Top Meeting with Retailers

Top-to-top meetings with retailers are high-stakes. You have a limited window to align on strategy, build credibility, and secure buy-in. Too often, though, they slip into a product pitch. Retailers don’t want a pitch. They want a story that recognizes their challenges and shows how you can help them win....

I-Day Playbook Series #2: Crafting your Investor Day’s Agenda

Investor Day Playbook Series — Today’s Topic: Crafting Your Agenda Continuing our Investor Day Playbook series, we move from the first step of crafting your main message to the next: designing your Investor Day agenda. And by agenda, we mean the actual schedule of topics and speakers (not your hidden...

3-2-1: Fiber is in, Think Like a Retailer, Win with Health-Conscious Consumers

3 Insights Worth Your Attention I. From Fibermaxxing to Shelf Strategy: Why Fiber Could Be CPG’s Next Must-Have Nutrient TikTokers are “fibermaxxing” by choosing high-fiber wraps, cereals, and beans to boost gut health. What started as a social trend is sparking a bigger conversation around fiber. (Even in our home,...

Distilling the Ecolab Investor Thesis: Lessons from a Buy-Side Analyst

As a former buy-side and sell-side analyst, with stints at Morningstar, Motley Fool, and now as CIO at KNA Capital, Todd Wenning has built a career distilling what makes great businesses tick. On the Business Breakdowns podcast, his analysis of Ecolab is a masterclass. He frames the investment thesis with...

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