We recently tuned in to a teaser of an IR masterclass featuring Stephen Yiu, co-founder of Blue Whale Growth Fund, a London-based buy-side investor. Hearing it straight from an investor was especially valuable. While some of the points may feel familiar, it was validating to hear them framed from the investor’s...
In most articles, we share tools, ideas, and frameworks to help you maximize your impact as an IRO.  Once in a while, we zoom out and share with you how we partner with IROs when the stakes are high and time is tight.  This is that edition, framed as FAQs....
3 Insights Worth Your Attention I. Operational Friction is One of the Fastest Ways to Lose a Buyer’s Trust, Even if the Product is Great. Robert Johnson (Category Manager, New Seasons Market, a regional grocer based in Pacific NW) points to the everyday friction from CPG Sales execs that slows...
We’re continuing our popular recap series from the NIRI 2025 Conference. This session, was well-attended, and I thought the nuggets are worth sharing. So let’s dive in! The panel featured moderator Mark Hayes (Partner, Breakwater Strategy) and senior IROs Amy Wakeham (Solventum), Debbie Hancock (Lamb Weston), and Mark Macaluso (ITT)....
As promised, we’re back with another session recap from the NIRI 2025 Conference. This one felt different. It is less about tactics, more about perspective. It was a conversation that reminded us of sitting down with a wise grandfather: someone who’s seen cycles come and go, who doesn’t get rattled...
We attended the NIRI 2025 Annual Conference in Boston earlier this month, and one standout session was a panel titled “Hallmarks of Best-in-Class Investor Days.” Moderated by Rob Lockerman (VP, Investor Day Practice, Corbin Advisors), the session featured IR veterans Shelly Hubbard (VP, IR, Pentair plc) and Heather Kos (SVP,...
Just wrapped up a few days at the NIRI 2025 Annual Conference in Boston. Here are 3 standout sessions, 2 sharp stats, and 1 quote we’re still thinking about, all heard on stage or in conversations with peers and panelists. Whether you attended or missed it, we hope this gives...
Ahead of this year’s NIRI Annual Conference, we wanted to share a few sessions we’ve been especially close to. Our founder and CEO, Harry, served as a conference committee liaison this year, supporting content planning through the education track. Along the way, he had the opportunity to sit in on...
Today’s investor communications go far beyond the earnings call and press release.  The smartest IROs are playing the surround sound game. They repeat their message across different platforms like LinkedIn, X, YouTube, podcasts, and investor platforms like Say Technologies. They also deliver it in different formats like video, audio, visual...
3 Insights Worth Your Attention I. Real Shoppers Are Getting a Head Start. Forget May flowers. Shoppers already bought the bouquet. Yep! Mother’s Day falls on May 11, but NielsenIQ estimates that 3 in 4 shoppers will have likely finished their Mother’s Day shopping by the end of April. And...

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