CPG Reads: Inside Grüns’ Costco launch + are you talking to the right person at your retailer?

Hello to our CPG leaders in Category Management, Insights, and Sales. We’re experimenting with a new format this time. Instead of one deep article, we’re sharing a few things that have been on my mind lately: posts, articles, and podcast episodes from across the CPG world that we think are...

Sweets & Snacks Expo Is in Two Weeks. Here Are 3 Resources Worth Your Time

If you’re preparing for Sweets & Snacks Expo, your team is probably deep in the usual work: finalizing launches, confirming meetings, sorting samples, and making sure the booth is ready. Having attended the show before, we know the energy is going to be around leading innovations — new products, flavors,...

Q2 2026 Earnings Season: 3 Resources Worth Your Time

With Q2 earnings approaching, we pulled together three resources that may be useful as you review, refine, and prepare your earnings materials. I. How to Make Your Earnings Story Clearer and Repeatable Using this Four-Part Framework If your earnings presentation has the right content but still feels a bit loose,...

How We Help CPG Commercial Teams with High-Stakes Presentations

Every two weeks, we share articles, trends, and resources we think are worth your time. This issue is a little different. Once a quarter, we pull back the curtain on what we actually do for CPG teams and how we do it. If you’ve ever wondered what it looks like...

For IROs: Don’t Be the Salad. Be the Best Cherry Tomato.

Brett Feldman, SVP, Treasurer, and Investor Relations at AT&T, spent two decades on the sell side before moving into corporate IR. That dual perspective gives him an unusually clear view of what good IR actually looks like. We recently listened to his conversation on the Winning IR podcast, with Mark...

We Rebuilt FICO’s Earnings Deck. Here’s the Playbook.

Most earnings decks are built as reference documents. The real story lives in the prepared remarks, and the slides just tag along. That means investors are processing your results almost entirely by ear. If they miss something on the call, or skip it altogether, they are left with a deck...

How We Help IROs with Their Highest-Stakes Presentations

Every week, we share insights, thought leadership pieces, and useful resources we think are worth your time. This issue is a little different. Once a quarter, we pull back the curtain on what we actually do for IR teams and how we do it. If you’ve ever wondered what it...

New Item Launch Presentations: Lead With the Why, Not the What

For most CPG companies, launching a new product is one of the highest-stakes moments of the year. Months of R&D, consumer testing, and internal alignment have led to this point. And then the meeting with the buyer happens. The sales team walks in and leads with: “We’re thrilled to introduce...

Best of Q4 ‘2025 Earnings: How Companies Are Shaping the Story Beyond the Call

Every quarter, we look at what companies are trying, refining, or doing differently around earnings. This past season, we focused on two tools that are relatively nascent but gaining traction: videos and shareholder letters. Both give companies more control over the narrative, but in different ways. Shareholder letters create more...

The Earnings Presentation Framework That Actually Works

Earnings season is around the corner. If you’re  thinking about what you’d change for next earnings call, this one’s worth reading. Maybe you don’t have a structured earnings presentation yet and want one before the next cycle. Or maybe you have one, but it’s not landing the way you want...

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