If you’re a Cat Man, Sales or Brand executive in the CPG space and launching new products, you know how challenging it is to earn a placement on your retailers’ shelves. Your retail buyer is busy and doesn’t like to be ‘sold’. Instead of pushing your new product, you need a compelling selling story as […]
Situation Sonoco’s last Investor Day in 2021 coincided with the appointment of their current CEO. Since then, big changes have happened in the business: a major acquisition, successful strategy execution, and strengthening of the management team. Seeing these shifts, the IRO felt it was the right time to lay out the company’s future strategy and […]
We recently attended the CMA | SIMA Annual Conference in Dallas, TX and came back with valuable insights into the world of Category Management and Shopper Insights. Over three days, experts delved into diverse topics, from consumer behavior to retail experiences and effective storytelling. Among the sessions we attended, we’ve singled out our top four favorites […]
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