We recently attended the CMA | SIMA Annual Conference in Dallas, TX and came back with valuable insights into the world of Category Management and Shopper Insights. Over three days, experts delved into diverse topics, from consumer behavior to retail experiences and effective storytelling. Among the sessions we attended, we’ve singled out our top four favorites […]

Are you getting ready for an important Sales meeting with a large customer? Or, perhaps you are working on selling a Strategic Initiative to your C-suite? Or, maybe you have a Town Hall or an Investor Relations meeting to prepare for. In each of these cases, you’re developing a story to tell, and a well-crafted […]

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