If you’re part of a Sales, Category Management, or Insights team in the CPG world, you know the immense effort that goes into crafting retailer presentations. Whether it’s launching new products, securing shelf space, or engaging in top-to-top meetings, the stakes are always high. But what if I told you...
If you’re a Cat Man, Sales or Brand executive in the CPG space and launching new products, you know how challenging it is to earn a placement on your retailers’ shelves.  Your retail buyer is busy and doesn’t like to be ‘sold’. Instead of pushing your new product, you need...
We recently attended the CMA | SIMA Annual Conference in Dallas, TX and came back with valuable insights into the world of Category Management and Shopper Insights. Over three days, experts delved into diverse topics, from consumer behavior to retail experiences and effective storytelling. Among the sessions we attended, we’ve singled...

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