If you’re part of a Sales, Category Management, or Insights team in the CPG world, you know the immense effort that goes into crafting retailer presentations. Whether it’s launching new products, securing shelf space, or engaging in top-to-top meetings, the stakes are always high. But what if I told you there was a way to […]

If you’re a Cat Man, Sales or Brand executive in the CPG space and launching new products, you know how challenging it is to earn a placement on your retailers’ shelves.  Your retail buyer is busy and doesn’t like to be ‘sold’. Instead of pushing your new product, you need a compelling selling story as […]

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