CAT MAN Insights

Q1 went fast. If it felt like a doozy, you’re not alone. We’re seeing the tough retail environment through our...

For most CPG companies, launching a new product is one of the highest-stakes moments of the year. Months of R&D,...

For many CPG teams, the Line Review is one of the highest-stakes meetings of the year. You have limited time...

To kick off the year, we pulled together the articles that resonated most with Sales + Cat Man leaders in...

When we tuned into Bala Gurumoorthy’s recent Kantar podcast, we found ourselves nodding throughout. Bala, VP of Category Management for...

The CPG world keeps shifting. Volume growth is soft, price growth has plateaued, and retailers are feeling the squeeze. Consumers...

Top-to-top meetings with retailers are high-stakes. You have a limited window to align on strategy, build credibility, and secure buy-in....

3 Insights Worth Your Attention I. From Fibermaxxing to Shelf Strategy: Why Fiber Could Be CPG’s Next Must-Have Nutrient TikTokers...

3 Insights Worth Your Attention I. Why CPGs Are Reformulating Teams, Not Just Products Along with shrinkflation, CPGs are quietly...

3 Insights Worth Your Attention I. The Storytelling Shift That Wins Retailer Buy-In “Turn data into a story.” That’s how Julie Craig,...