Sweets & Snacks Expo Is in Two Weeks. Here Are 3 Resources Worth Your Time
If you’re preparing for Sweets & Snacks Expo, your team is probably deep in the usual work: finalizing launches, confirming...
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How We Work with Category, Sales, and Insights Teams on their Highest-Stakes Presentations
Q1 went fast. If it felt like a doozy, you’re not alone. We’re seeing the tough retail environment through our...
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New Item Launch Presentations: Lead With the Why, Not the What
For most CPG companies, launching a new product is one of the highest-stakes moments of the year. Months of R&D,...
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Why Most Line Reviews Fall Flat and a Structure That Actually Works
For many CPG teams, the Line Review is one of the highest-stakes meetings of the year. You have limited time...
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Best of 2025: Sales & Category Insights You May Find Helpful as You Plan for 2026
To kick off the year, we pulled together the articles that resonated most with Sales + Cat Man leaders in...
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Lessons from a Ferrero Leader on Shaping the Future of Category Management
When we tuned into Bala Gurumoorthy’s recent Kantar podcast, we found ourselves nodding throughout. Bala, VP of Category Management for...
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Why Every CatMan Leader Needs a Vision Reset and How to Get Started
The CPG world keeps shifting. Volume growth is soft, price growth has plateaued, and retailers are feeling the squeeze. Consumers...
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How to Create a Killer Story for Your Top-to-Top Meeting with Retailers
Top-to-top meetings with retailers are high-stakes. You have a limited window to align on strategy, build credibility, and secure buy-in....
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3-2-1: Fiber is in, Think Like a Retailer, Win with Health-Conscious Consumers
3 Insights Worth Your Attention I. From Fibermaxxing to Shelf Strategy: Why Fiber Could Be CPG’s Next Must-Have Nutrient TikTokers...
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3-2-1: CPG Org Reformulated, Zero-Alcohol Hits $1B, and Loyalty Reframed
3 Insights Worth Your Attention I. Why CPGs Are Reformulating Teams, Not Just Products Along with shrinkflation, CPGs are quietly...
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