CAT MAN Insights

👉 The Retailer Storytelling Corner How to Build Your Line Review Around the Buyer’s Biggest Problem Start with the buyer’s...

👉 The Retailer Storytelling Corner Selling-in to Costco? Start with the Member, Not the SKU Many CPG teams tell us...

This week, we’re continuing the CPG Reads format we started a couple of weeks ago. A few things worth your...

Hello to our CPG leaders in Category Management, Insights, and Sales. We’re experimenting with a new format this time. Instead...

If you’re preparing for Sweets & Snacks Expo, your team is probably deep in the usual work: finalizing launches, confirming...

Q1 went fast. If it felt like a doozy, you’re not alone. We’re seeing the tough retail environment through our...

For most CPG companies, launching a new product is one of the highest-stakes moments of the year. Months of R&D,...

For many CPG teams, the Line Review is one of the highest-stakes meetings of the year. You have limited time...

To kick off the year, we pulled together the articles that resonated most with Sales + Cat Man leaders in...

When we tuned into Bala Gurumoorthy’s recent Kantar podcast, we found ourselves nodding throughout. Bala, VP of Category Management for...