3-2-1: ‘Newstalgia’ Wins, What Buyers Really Want and The Sour Surge

3 Insights Worth Your Attention I. ‘Newstalgia’ and Indulgence: Two Shopper Triggers Driving CPG Wins At this year’s IDDBA 2025 (International Dairy Deli and Bakery Association) Annual Conference hosted at New Orleans, two patterns stood out driving measurable results across categories.  1/ Newstalgia is beating pure novelty. Millennials and Gen Z crave products...

The Other Two-Way Street of IR: Partnering Internally to Strengthen Your External Story

The best IR teams don’t just bridge the company and Wall Street; they connect IR strategy with execution by involving colleagues a layer or two below the C-suite. Armstrong World Industries’ (AWI) two-person IR team, led by VP of Investor Relations and Corporate Communications, Theresa Womble, runs a tight and...

How We Help Insights and Sales Leaders Deliver High-Stakes Presentations that Move the Needle

Most weeks, we share thought leadership to help you show up stronger in front of retailers and internal stakeholders. Once a quarter, we zoom out and share how we help CPG teams like yours through our services.  This is that edition, framed as a few FAQs. QUESTION 1: What Does...

Q&A on Earnings Shareholder Letters, Video Earnings Calls, and Investor Day Experiential Ideas

Instead of going deep on one topic, we’re answering a few of the questions we’ve been hearing from the IR community lately. Chances are, these have been on your mind too. Q1: “We’re thinking about moving to a shareholder letter format instead of the usual earnings press release. Who’s doing...

5 Practical Takeaways for IROs, Straight from a Buy-Side Investor

We recently tuned in to a teaser of an IR masterclass featuring Stephen Yiu, co-founder of Blue Whale Growth Fund, a London-based buy-side investor. Hearing it straight from an investor was especially valuable. While some of the points may feel familiar, it was validating to hear them framed from the investor’s...

Planning Your 2026 IR Plan? Here’s How We Help with Investor Presentations

As IR teams plan for 2026, the calendar fills quickly. Earnings calls, investor conferences, and key conversations with investors. That planning raises a familiar set of questions. Are our materials still relevant? Is the story clear? Does the investment thesis resonate? We help IR teams answer these questions by focusing...

3-2-1: A Buyer’s Deal-Breakers, Lessons from Dr. Squatch, and Getting Seasonal Displays Right

3 Insights Worth Your Attention I. Operational Friction is One of the Fastest Ways to Lose a Buyer’s Trust, Even if the Product is Great. Robert Johnson (Category Manager, New Seasons Market, a regional grocer based in Pacific NW) points to the everyday friction from CPG Sales execs that slows...

Insights from “Perception to Reality: Involving the Investor Perspective in Corporate Strategic Planning”.

We’re continuing our popular recap series from the NIRI 2025 Conference. This session, was well-attended, and I thought the nuggets are worth sharing. So let’s dive in! The panel featured moderator Mark Hayes (Partner, Breakwater Strategy) and senior IROs Amy Wakeham (Solventum), Debbie Hancock (Lamb Weston), and Mark Macaluso (ITT)....

What We Learned from Roger Ferguson on “The Promise of Capitalism: Past, Present, and a Brighter Future”.

As promised, we’re back with another session recap from the NIRI 2025 Conference. This one felt different. It is less about tactics, more about perspective. It was a conversation that reminded us of sitting down with a wise grandfather: someone who’s seen cycles come and go, who doesn’t get rattled...

Hallmarks of Best-in-Class Investor Days

We attended the NIRI 2025 Annual Conference in Boston earlier this month, and one standout session was a panel titled “Hallmarks of Best-in-Class Investor Days.” Moderated by Rob Lockerman (VP, Investor Day Practice, Corbin Advisors), the session featured IR veterans Shelly Hubbard (VP, IR, Pentair plc) and Heather Kos (SVP,...

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