Lessons from a Ferrero Leader on Shaping the Future of Category Management
When we tuned into Bala Gurumoorthy’s recent Kantar podcast, we found ourselves nodding throughout. Bala, VP of Category Management for...
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Why Every CatMan Leader Needs a Vision Reset and How to Get Started
The CPG world keeps shifting. Volume growth is soft, price growth has plateaued, and retailers are feeling the squeeze. Consumers...
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How to Create a Killer Story for Your Top-to-Top Meeting with Retailers
Top-to-top meetings with retailers are high-stakes. You have a limited window to align on strategy, build credibility, and secure buy-in....
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3-2-1: Fiber is in, Think Like a Retailer, Win with Health-Conscious Consumers
3 Insights Worth Your Attention I. From Fibermaxxing to Shelf Strategy: Why Fiber Could Be CPG’s Next Must-Have Nutrient TikTokers...
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3-2-1: CPG Org Reformulated, Zero-Alcohol Hits $1B, and Loyalty Reframed
3 Insights Worth Your Attention I. Why CPGs Are Reformulating Teams, Not Just Products Along with shrinkflation, CPGs are quietly...
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3-2-1: Winning Buyer’s Attention, New Cat Man Landscape and Serving Affluent Shoppers
3 Insights Worth Your Attention I. The Storytelling Shift That Wins Retailer Buy-In “Turn data into a story.” That’s how Julie Craig,...
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3-2-1: ‘Newstalgia’ Wins, What Buyers Really Want and The Sour Surge
3 Insights Worth Your Attention I. ‘Newstalgia’ and Indulgence: Two Shopper Triggers Driving CPG Wins At this year’s IDDBA 2025 (International Dairy Deli...
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How We Help Insights and Sales Leaders Deliver High-Stakes Presentations that Move the Needle
Most weeks, we share thought leadership to help you show up stronger in front of retailers and internal stakeholders. Once...
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3-2-1: A Buyer’s Deal-Breakers, Lessons from Dr. Squatch, and Getting Seasonal Displays Right
3 Insights Worth Your Attention I. Operational Friction is One of the Fastest Ways to Lose a Buyer’s Trust, Even...
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3-2-1 Featuring Slate’s Bold Truck, and Shopper Trends on Mother’s Day, Affordability, and More
3 Insights Worth Your Attention I. Real Shoppers Are Getting a Head Start. Forget May flowers. Shoppers already bought the...
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