Best of 2025: Sales & Category Insights You May Find Helpful as You Plan for 2026

To kick off the year, we pulled together the articles that resonated most with Sales + Cat Man leaders in 2025. If building better selling stories is on your 2026 list, you’ll find practical frameworks here for top-to-tops, new item launches, and more. Scan it, bookmark it, steal what you...

Best of 2025: IR Insights You May Find Helpful as You Plan for 2026

To start the year, we pulled together the IR pieces that resonated most with IROs in 2025. We grouped them by theme (Earnings, IR Tools, Investor Thesis, Investor Days, and more) so you can scan fast and jump to what’s most interesting to you as you think of ‘26 priorities....

Build a Presentation Toolkit to Save Time and Influence Retailers Better

If you’re on a Sales or Insights team in the CPG world, you know how much effort goes into retailer facing presentations (and often internal ones for senior leaders too). Whether it’s line reviews, JBPs, top to tops, new product launches, or category growth playbooks, the stakes are high. And...

Visa’s IRO Built a System for Earnings Prep

“I get to have a Super Bowl four times a year.” That is how Jennifer Como, SVP and Head of Global Investor Relations at Visa, describes earnings season. We recently listened to her conversation on the IR in Focus podcast. What stood out was the level of discipline her team brings...

Retail Investors Matter. Here’s What IROs Can Do About It

Retail investors are no longer background noise. According to Gallup (2025), 62% of U.S. adults now own stock, the highest share in two decades. At mid-cap firms, small shifts in retail turnout are determining governance outcomes. This trend is global and structural, not cyclical. Mark Hayes, Partner and Head of...

Best of Q3 ’25 Earnings: How IROs Are Amplifying Their Story Beyond the Call

Earlier this year, we looked at how IROs were taking their earnings story beyond the traditional channels of the earnings call and press release. This quarter, we revisited those examples, and added new ones to see what’s evolved. Some leaders are building on what worked. Others are trying something new....

Lessons from a Ferrero Leader on Shaping the Future of Category Management

When we tuned into Bala Gurumoorthy’s recent Kantar podcast, we found ourselves nodding throughout. Bala, VP of Category Management for Ferrero USA, is a long-time client and a trusted friend of OUTKREATE.  His blend of clarity, conviction, and curiosity reminded us why he’s one of the most respected voices in...

When ChatGPT Shapes Reputation: Lessons for IROs from Jen Prosek

We’ve been following Jen Prosek for a while now. Anytime she shows up on a podcast or writes on LinkedIn, we pay attention. She’s the founder and CEO of Prosek Partners, one of the world’s top financial communications firms. Her clients include major private-markets firms and leading public companies. She’s...

Why Every CatMan Leader Needs a Vision Reset and How to Get Started

The CPG world keeps shifting. Volume growth is soft, price growth has plateaued, and retailers are feeling the squeeze. Consumers are cautious, inflation lingers, and even strong manufacturers are running out of pricing power. Retailers expect more from Category Management. They want insights, foresight, and answers that drive category growth....

How to Structure Your Top-to-Top Presentation Around the Retailer’s Priorities

Top-to-top meetings with retailers are high-stakes. You have a limited window to align on strategy, build credibility, and secure buy-in. Too often, though, they slip into a product pitch. Retailers don’t want a pitch. They want a story that recognizes their challenges and shows how you can help them win....

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