Lessons from a Ferrero Leader on Shaping the Future of Category Management

When we tuned into Bala Gurumoorthy’s recent Kantar podcast, we found ourselves nodding throughout. Bala, VP of Category Management for Ferrero USA, is a long-time client and a trusted friend of OUTKREATE.  His blend of clarity, conviction, and curiosity reminded us why he’s one of the most respected voices in...

When ChatGPT Shapes Reputation: Lessons for IROs from Jen Prosek

We’ve been following Jen Prosek for a while now. Anytime she shows up on a podcast or writes on LinkedIn, we pay attention. She’s the founder and CEO of Prosek Partners, one of the world’s top financial communications firms. Her clients include major private-markets firms and leading public companies. She’s...

Why Every CatMan Leader Needs a Vision Reset and How to Get Started

The CPG world keeps shifting. Volume growth is soft, price growth has plateaued, and retailers are feeling the squeeze. Consumers are cautious, inflation lingers, and even strong manufacturers are running out of pricing power. Retailers expect more from Category Management. They want insights, foresight, and answers that drive category growth....

How to Create a Killer Story for Your Top-to-Top Meeting with Retailers

Top-to-top meetings with retailers are high-stakes. You have a limited window to align on strategy, build credibility, and secure buy-in. Too often, though, they slip into a product pitch. Retailers don’t want a pitch. They want a story that recognizes their challenges and shows how you can help them win....

I-Day Playbook Series #2: Crafting your Investor Day’s Agenda

Investor Day Playbook Series — Today’s Topic: Crafting Your Agenda Continuing our Investor Day Playbook series, we move from the first step of crafting your main message to the next: designing your Investor Day agenda. And by agenda, we mean the actual schedule of topics and speakers (not your hidden...

3-2-1: Fiber is in, Think Like a Retailer, Win with Health-Conscious Consumers

3 Insights Worth Your Attention I. From Fibermaxxing to Shelf Strategy: Why Fiber Could Be CPG’s Next Must-Have Nutrient TikTokers are “fibermaxxing” by choosing high-fiber wraps, cereals, and beans to boost gut health. What started as a social trend is sparking a bigger conversation around fiber. (Even in our home,...

Why Ecolab Commands a Premium, and What IROs Can Learn

As a former buy-side and sell-side analyst, with stints at Morningstar, Motley Fool, and now as CIO at KNA Capital, Todd Wenning has built a career distilling what makes great businesses tick. I first came across Todd through his work about a year and a half ago, and we’ve become...

3-2-1: CPG Org Reformulated, Zero-Alcohol Hits $1B, and Loyalty Reframed

3 Insights Worth Your Attention I. Why CPGs Are Reformulating Teams, Not Just Products Along with shrinkflation, CPGs are quietly shrinking org sizes as well. Some companies are replacing function leaders (e.g., R&D, Sales, Supply Chain) with people who bring an “operator” mindset and can navigate across margin, agility, and...

I-Day Playbook Series #1: Start with Your Main Message

This piece kicks off our new series, the Investor Day Playbook, where we cover the fundamentals of effective Investor Day storytelling and show how to take them further. The goal is to give you practical steps so that you’re shifting investor perception and making your investor thesis stick. Investor Day...

How to Talk About Your Moat the Way Investors Do

We’ve been listening to Business Breakdowns, a podcast where seasoned buy-side investors and analysts dissect companies in remarkable depth. These are people who spend their careers studying business models and identifying the edges that endure. What stood out to us is how clearly they frame each company’s investment thesis, especially...

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