Getting Better Answers from AI: A Smarter Approach for CatMan Teams

One of the most practical takeaways from the CMA 2025 Conference came from Colin Ching and Liliya Babraunichaya at Microsoft (big thanks to them!). They shared a simple yet powerful way to get better results from AI—one that I immediately started using. It’s called the GCSE Framework, a structured approach...

A Call To Rebrand IRO to Chief Strategic Investor Engagement Officer

By Mark Hayes Business functions are judged not just by their outcomes but by their strategic impact on a company’s growth, sustainability, and competitiveness and branding matters. The demands on the Investor Relations Officer (IRO) market have evolved, so too has the role of the Investor Relations Officer (IRO). The...

How Armstrong Sharpened Its Investor Narrative

The Opportunity Armstrong’s Investor Overview Presentation had evolved through incremental updates. It was current, but the story had become less cohesive. Like many IROs, their team found that each revision chipped away at the structure, making the narrative harder to follow. The company’s stock had been performing well, and investor...

A Tech IRO’s Bold Moves to Break the Routine in Investor Comms

A couple of weeks ago at a NIRI event, an IRO said something that stuck with us: “We’re doing it all—earnings calls, investor meetings, roadshows—but it just feels like we’re going through the motions. It’s tough out there!”That got us thinking: Do you need to do it all, and do...

How can Insights team use new AI Presentation Tools

Here’s the original message from Taylor…   And below is my response to him—refined a bit for clarity and to share more broadly. The Problems with AI Presentation Tools (For Now) I’ve explored AI presentation tools like Beautiful.ai and Canva. They have impressive features, but here’s the challenge: most of...

Lessons from Past Presidential Inaugurations for your upcoming Earnings

This week, we’re featuring a well-timed piece from Mark Hayes, Partner at Breakwater Strategy and a trusted voice in the IR community. Drawing on insights from past U.S. presidential inaugurations—from Obama to Biden—Mark highlights lessons to help you sharpen your approach for upcoming earnings calls. Analyzing 4Q Earnings Calls: Key...

Equipping Your Broker Network for Stronger Retailer Conversations ­

Several CPGs lean on broker networks to cover retailer relationships, and we keep seeing the same pattern. Reps are representing multiple brands, with limited time per buyer and a lot of ground to cover. They don’t have time to build effective storytelling materials for every buyer meeting. The retail landscape...

How Linamar Streamlined Their Earnings: Shorter Remarks, Sharper Content, Greater Impact

The Opportunity A recent perception study, combined with a leadership transition, highlighted an opportunity for Linamar to improve its earnings communications. Linda Hasenfratz, Linamar’s Executive Chair, addressed this directly as she opened the Q3 2024 earnings call: “I’m going to start us off with some highlights and strategic updates, but...

What’s Missing in Your 2025 Investor Deck?

With the year-end rush in full swing, many of you are balancing priorities while gearing up for 2025—a challenge IROs know all too well. This week, I’m excited to share an article by Mark Hayes, Partner and Head of Breakwater Strategy. Mark is a trusted partner and thought leader in...

Planning an Investor Day? Avoid These Common Pitfalls

Investor Days are high stakes, and even with solid prep, a few common missteps can throw off your outcomes. Here are five seemingly obvious, yet critical, mistakes to dodge: 1. Overlooking what your audience truly cares about 2. Missing the chance to shape media headlines 3. Prioritizing speakers over the...

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