How To Present Smaller Acquisitions With Confidence In Your Earnings Calls

You’ve closed an acquisition. The press release is out. Your next opportunity to frame the deal for investors is your earnings call. For a smaller, routine deal, one or two slides and a few minutes of prepared remarks are typically enough. The goal is to give investors a clear picture:...

General Investor Presentation Checklist: What Are Investors Really Looking For?

IROs, when crafting a General Investor Presentation for your company, one question is the most important, and it should guide the process: What really drives investor decisions? To get to the heart of this, we’ve reviewed research from various advisory firms and boiled it down to six key factors that...

M&A Announcement Presentation – Checklist

We recently responded to an IRO (also a friend of OUTKREATE) about how to develop a presentation to announce their M&A over an investor call. The advice ended up turning into a bit of a long email. It made us think—this could be useful for our IR community too.  So,...

What is your ‘doorknob’ for investors?

James Freeman, founder of Blue Bottle (a specialty coffee roaster, now owned by Nestlé), once shared how he fixated on every detail in his cafes. He obsessed over doorknobs, the first touch customers made, and even how light hit a coffee cup. It wasn’t just about coffee; it was about...

A P&G marketer’s nugget for IROs

On a recent episode of How I Built This, Jim Stengel, former P&G CMO, said something that caught our attention. Guy Raz: “We are in an era of massive data…I mean, you can measure everything now and increasingly everything more. In your view, do you feel like brands today rely...

Earnings Made Easy: A Flexible System for IROs

What if you had a library of “perfect” slides to jumpstart your earnings deck each quarter? What if you had an earnings narrative framework that worked every time? What if you could save time on slides and focus on the bigger picture? We’ve turned these “what ifs” into reality with...

The Two-Way Street of IR: Are You Using It?

There’s a common misconception that IROs only take information from within the company and share it with the outside world. Adam Borgatti, SVP of IR and Corporate Development at Aecon Group, offers a different perspective. Here’s some food for thought: “I think too often, IROs feel that they’re a vehicle...

Get a Jumpstart: Low-Risk, High-Value Investor Day Solutions

“Can we walk before we run?” I hear this often from IROs (and I am a big believer in this adage too). We took this to heart and created a way for you to test drive our services for your upcoming Investor Day (ID) presentation. As an IRO, you know...

IROs, ever thought you were a Product Marketer?

“Whether you’re public or about to go public, the role of the IRO is a product marketing role, and your product is the equity product.” – Catherine Buan, Head of IR, Asana In today’s investing environment, the role of an Investor Relations Officer (IRO) has evolved to encompass market positioning,...

Creating a Selling Story for your new CPG product? Try this.

If you’re a Cat Man, Sales or Brand executive in the CPG space and launching new products, you know how challenging it is to earn a placement on your retailers’ shelves.  Your retail buyer is busy and doesn’t like to be ‘sold’. Instead of pushing your new product, you need...

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