Question from an IRO: How can I present routine, smaller acquisitions with confidence in my earnings call? Here’s how we see it: Investors are often cautious with big, splashy acquisitions—there’s plenty that can go wrong. We have shared best practices for such communications previously. But what about routine, smaller deals? These are typically announced...
IROs, when crafting a General Investor Presentation for your company, one question is the most important, and it should guide the process: What really drives investor decisions? To get to the heart of this, we’ve reviewed research from various advisory firms and boiled it down to six key factors that...
We recently responded to an IRO (also a friend of OUTKREATE) about how to develop a presentation to announce their M&A over an investor call. The advice ended up turning into a bit of a long email. It made us think—this could be useful for our IR community too.  So,...
James Freeman, founder of Blue Bottle (a specialty coffee roaster, now owned by Nestlé), once shared how he fixated on every detail in his cafes. He obsessed over doorknobs, the first touch customers made, and even how light hit a coffee cup. It wasn’t just about coffee; it was about...
On a recent episode of How I Built This, Jim Stengel, former P&G CMO, said something that caught our attention. Guy Raz: “We are in an era of massive data…I mean, you can measure everything now and increasingly everything more. In your view, do you feel like brands today rely...
What if you had a library of “perfect” slides to jumpstart your earnings deck each quarter? What if you had an earnings narrative framework that worked every time? What if you could save time on slides and focus on the bigger picture? We’ve turned these “what ifs” into reality with...
There’s a common misconception that IROs only take information from within the company and share it with the outside world. Adam Borgatti, SVP of IR and Corporate Development at Aecon Group, offers a different perspective. Here’s some food for thought: “I think too often, IROs feel that they’re a vehicle...
“Can we walk before we run?” I hear this often from IROs (and I am a big believer in this adage too). We took this to heart and created a way for you to test drive our services for your upcoming Investor Day (ID) presentation. As an IRO, you know...
“Whether you’re public or about to go public, the role of the IRO is a product marketing role, and your product is the equity product.” – Catherine Buan, Head of IR, Asana In today’s investing environment, the role of an Investor Relations Officer (IRO) has evolved to encompass market positioning,...
If you’re a Cat Man, Sales or Brand executive in the CPG space and launching new products, you know how challenging it is to earn a placement on your retailers’ shelves.  Your retail buyer is busy and doesn’t like to be ‘sold’. Instead of pushing your new product, you need...

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