How We’re Helping Category, Insights & Sales Leaders in 2025
Most weeks, we focus on sharing useful content. But every now and then, we take a moment to talk about...
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Why Brands Need to Embrace a Fanatical Purpose
Read, react, and discuss on LinkedIn! At the CMA Conference hosted by Category Management Association, Doug Stephens, founder of Retail...
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Getting Better Answers from AI: A Smarter Approach for CatMan Teams
One of the most practical takeaways from the CMA 2025 Conference came from Colin Ching and Liliya Babraunichaya at Microsoft...
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How to Create a Killer Story for Your Top-to-Top Meeting with Retailers
Top-to-top meetings with retailers are high-stakes. You have a limited window to align on a joint strategy, build credibility, and...
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Your Cat Man Function Needs a Vision Overhaul—Here’s How to Get Started
Times are always a-changing in the CPG world. Volume gains are soft, price growth has hit a ceiling, and the...
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How can Insights team use new AI Presentation Tools
Here’s the original message from Taylor…  And below is my response to him—refined a bit for clarity and to...
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Is Your Broker Sales Toolkit Up to the Task?
Equipping Your Brokers for Today’s Retail Landscape If your company relies on brokers to reach more retailers, you need to...
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A P&G Leader’s Nugget for Cat Man and Insights Pros
In a recent episode of Guy Raz’s “How I Built This” podcast, Jim Stangel, former CMO of P&G, delivered an...
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Build a Presentation Toolkit to Boost Business Results and Save Time
If you’re part of a Sales, Category Management, or Insights team in the CPG world, you know the immense effort...
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Creating a Selling Story for your new CPG product? Try this.
If you’re a Cat Man, Sales or Brand executive in the CPG space and launching new products, you know how...
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CMA | SIMA Conference 2024 – Key insights that you can apply in your business
We recently attended the CMA | SIMA Annual Conference in Dallas, TX and came back with valuable insights into the...
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How does your Presentation measure up?
Do you have a major event or a high-stakes meeting coming up? Do you need a sharp narrative and bold design?
Let's connect and we can take a closer look at your presentations. We'll share with you actionable ideas along with real examples that you can apply to improve odds of success.