Insights & Resources

👉 The Retailer Storytelling Corner Presentation Toolkit to Save Time and Strengthen Every Retailer-facing Story If you’re in Sales, Category,...

👉 The Retailer Storytelling Corner How to Build Your Line Review Around the Buyer’s Biggest Problem Start with the buyer’s...

👉 The Retailer Storytelling Corner Selling-in to Costco? Start with the Member, Not the SKU Many CPG teams tell us...

This week, we’re continuing the CPG Reads format we started a couple of weeks ago. A few things worth your...

Hello to our CPG leaders in Category Management, Insights, and Sales. We’re experimenting with a new format this time. Instead...

If you’re preparing for Sweets & Snacks Expo, your team is probably deep in the usual work: finalizing launches, confirming...

Q1 went fast. If it felt like a doozy, you’re not alone. We’re seeing the tough retail environment through our...

For most CPG companies, launching a new product is one of the highest-stakes moments of the year. Months of R&D,...

Many of our CPG clients tell us the same thing: selling into Costco feels different from selling into other retailers....

For many CPG teams, the Line Review is one of the highest-stakes meetings of the year. You have limited time...

To kick off the year, we pulled together the articles that resonated most with Sales + Cat Man leaders in...

If you’re on a Sales or Insights team in the CPG world, you know how much effort goes into retailer...

When we tuned into Bala Gurumoorthy’s recent Kantar podcast, we found ourselves nodding throughout. Bala, VP of Category Management for...

The CPG world keeps shifting. Volume growth is soft, price growth has plateaued, and retailers are feeling the squeeze. Consumers...

Top-to-top meetings with retailers are high-stakes. You have a limited window to align on strategy, build credibility, and secure buy-in....

3 Insights Worth Your Attention I. From Fibermaxxing to Shelf Strategy: Why Fiber Could Be CPG’s Next Must-Have Nutrient TikTokers...

3 Insights Worth Your Attention I. Why CPGs Are Reformulating Teams, Not Just Products Along with shrinkflation, CPGs are quietly...

3 Insights Worth Your Attention I. The Storytelling Shift That Wins Retailer Buy-In “Turn data into a story.” That’s how Julie Craig,...

3 Insights Worth Your Attention I. ‘Newstalgia’ and Indulgence: Two Shopper Triggers Driving CPG Wins At this year’s IDDBA 2025 (International Dairy Deli...

3 Insights Worth Your Attention I. Operational Friction is One of the Fastest Ways to Lose a Buyer’s Trust, Even...

3 Insights Worth Your Attention I. Real Shoppers Are Getting a Head Start. Forget May flowers. Shoppers already bought the...

3-2-1: Welcome to 3 ideas, 2 quotes, and 1 question to help you push boundaries, move the needle with retail...

3 Insights Worth Your Attention I. How to Pressure-Test Your Story to Turn Top-to-Tops into Real Conversations A strong Top-to-Top...

Read, react, and discuss on LinkedIn! At the CMA Conference hosted by Category Management Association, Doug Stephens, founder of Retail...

One of the most practical takeaways from the CMA 2025 Conference came from Colin Ching and Liliya Babraunichaya at Microsoft...

Here’s the original message from Taylor…   And below is my response to him—refined a bit for clarity and to...

Equipping Your Brokers for Today’s Retail Landscape If your company relies on brokers to reach more retailers, you need to...

In a recent episode of Guy Raz’s “How I Built This” podcast, Jim Stangel, former CMO of P&G, delivered an...

If you’re a Cat Man, Sales or Brand executive in the CPG space and launching new products, you know how...

We recently attended the CMA | SIMA Annual Conference in Dallas, TX and came back with valuable insights into the...