Insights & Resources

Most weeks, we focus on sharing useful content. But every now and then, we take a moment to talk about...

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Read, react, and discuss on LinkedIn! At the CMA Conference hosted by Category Management Association, Doug Stephens, founder of Retail...

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One of the most practical takeaways from the CMA 2025 Conference came from Colin Ching and Liliya Babraunichaya at Microsoft...

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Top-to-top meetings with retailers are high-stakes. You have a limited window to align on a joint strategy, build credibility, and...

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Times are always a-changing in the CPG world. Volume gains are soft, price growth has hit a ceiling, and the...

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Here’s the original message from Taylor…   And below is my response to him—refined a bit for clarity and to...

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Equipping Your Brokers for Today’s Retail Landscape If your company relies on brokers to reach more retailers, you need to...

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In a recent episode of Guy Raz’s “How I Built This” podcast, Jim Stangel, former CMO of P&G, delivered an...

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If you’re part of a Sales, Category Management, or Insights team in the CPG world, you know the immense effort...

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If you’re a Cat Man, Sales or Brand executive in the CPG space and launching new products, you know how...

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We recently attended the CMA | SIMA Annual Conference in Dallas, TX and came back with valuable insights into the...

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