A P&G marketer’s nugget for IROs

On a recent episode of How I Built This, Jim Stengel, former P&G CMO, said something that caught our attention. Guy Raz: “We are in an era of massive data…I mean, you can measure everything now and increasingly everything more. In your view, do you feel like brands today rely...

Earnings Made Easy: A Flexible System for IROs

What if you had a library of “perfect” slides to jumpstart your earnings deck each quarter? What if you had an earnings narrative framework that worked every time? What if you could save time on slides and focus on the bigger picture? We’ve turned these “what ifs” into reality with...

The Two-Way Street of IR: Are You Using It?

There’s a common misconception that IROs only take information from within the company and share it with the outside world. Adam Borgatti, SVP of IR and Corporate Development at Aecon Group, offers a different perspective. Here’s some food for thought: “I think too often, IROs feel that they’re a vehicle...

Get a Jumpstart: Low-Risk, High-Value Investor Day Solutions

“Can we walk before we run?” I hear this often from IROs (and I am a big believer in this adage too). We took this to heart and created a way for you to test drive our services for your upcoming Investor Day (ID) presentation. As an IRO, you know...

IROs, ever thought you were a Product Marketer?

“Whether you’re public or about to go public, the role of the IRO is a product marketing role, and your product is the equity product.” – Catherine Buan, Head of IR, Asana In today’s investing environment, the role of an Investor Relations Officer (IRO) has evolved to encompass market positioning,...

Creating a Selling Story for your new CPG product? Try this.

If you’re a Cat Man, Sales or Brand executive in the CPG space and launching new products, you know how challenging it is to earn a placement on your retailers’ shelves.  Your retail buyer is busy and doesn’t like to be ‘sold’. Instead of pushing your new product, you need...

Investor Day that Sticks: Story and Experiences that Shape Perception

Practical ways to make your next Investor Day really stick A well-run Investor Day can shift perception, build momentum, and set the tone for the year ahead. To do that, you need two things: a story that sticks and a way to bring it to life – via experiences. This...

Showcasing a clear, unified investor narrative with a fresh visual makeover

Situation Sonoco’s last Investor Day in 2021 coincided with the appointment of their current CEO. Since then, big changes have happened in the business: a major acquisition, successful strategy execution, and strengthening of the management team. Seeing these shifts, the IRO felt it was the right time to lay out...

CMA | SIMA Conference 2024 – Key insights that you can apply in your business

We recently attended the CMA | SIMA Annual Conference in Dallas, TX and came back with valuable insights into the world of Category Management and Shopper Insights. Over three days, experts delved into diverse topics, from consumer behavior to retail experiences and effective storytelling. Among the sessions we attended, we’ve singled...

NIRI Virtual – Harnessing Best Practices and Current Trends for Impactful Investor Relations Presentations

Date: 12/13/2023Event start time: 12:00 PMEvent end time: 1:00 PMCategory: ChapterPrice: NIRI Virtual Chapter Members, Partner Program Chapter Members, Virtual Chapter Sponsors – Complimentary; Non-Members – $35 Perhaps one of the most important communications tools that Investor Relations professionals rely on is the investor presentation.  Whether it is a company...

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